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IndiePub: Why You Should Price your Books Higher

Jacquelynn Lyon
5 min readMar 22, 2021

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Hello, I am an independently published author and I have just made my first $2,000 dollars off my short story collection “The Soft Landing Collection.”

Check it out on Amazon! It’s very good.

I’ve sold around 265 copies since I released it in winter. I’ve been getting a decent number of sales each month, and am probably going to launch another marketing campaign soon. That being said, I am relatively new to the IndpiePub scene and recently ended up looking for feedback on my Amazon listing. Someone was offering to do just that on Twitter and it seemed like fun.

I expected to get critique for my story summary or lack of many reviews. I didn’t expect to be told that “the only concern is the price. $10 is a hard sell on an ebook.”

I was a little surprised by this. I was aware that the majority of self-published authors had books for .99 cents and even free. I had never stopped to consider that maybe ALL their books were priced that way or in the $5–7 dollar range. Doing a little research I realized that most people recommend selling your eBook low. And frankly? It’s time to stop.

Here is why you should be charging more for your books.

  1. The Principle of Perceived Value

We like to believe that there is an agreed upon standard of “good.” A cake by a professional cake-maker will be…

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Jacquelynn Lyon
Jacquelynn Lyon

Written by Jacquelynn Lyon

I am a novel editor working for the company of Dot and Dash, LLC. I also have a published book out now! https://www.amazon.com/dp/B08GY1S1CD?ref_=pe_3052080_276

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